1. Build Your Online Reviews Online reviews are hugely important. According to one study, consumers read an average of 10 online reviews before they feel that they can trust a brand, and 91% of 18-34 year olds
1. Build Your Online Reviews
Online reviews are hugely important. According to one study, consumers read an average of 10 online reviews before they feel that they can trust a brand, and 91% of 18-34 year olds trust online reviews as much as personal recommendations.
Your online reputation is necessary in helping you build trust and convert leads. Online reviews are one of the first things that a prospect will read online when they research your real estate business. (And according to Google, online reviews can improve your local ranking on Google.)
2. Spike the real estate referrals with a gift, like a $50 Amazon Gift card
For most real estate agents, referrals are the #1 source of leads and new business. Did you know that 60% of customer referrals occur in the first six months after the home is purchased? Because of this, it’s super important to remain in contact with your clients even after transaction has ended. Creating a simple referral program is an easy way to keep your business moving with minimal effort.
You can use both email and direct mail to help you through this process! Here’s how:
- Start off by reaching out to a client immediately after they submit a mortgage application with a handwritten thank you note. We also recommend sending a $5 gift card from a local coffee shop with this first send.
- Then, after the deal closes, send another care package and thank you note to show your sincere gratitude.
- Next, create a “new homeowners care packet.” With this, you should supply contact information for all your favorite local restaurants, shops, and even landscapers, electricians, handyman, etc.
3. Partner with another real estate agent, mortgage broker, or other professionals
Intentionally partnering with other real estate agents, and other non-competing entities that are talking to your same target market, can be a massive source of real estate lead generation.
One agent we know found success with strategic partnerships by partnering with a local mortgage company. The mortgage company would simply ask their clients, “Are you currently working with a real estate agent? Would you like a recommendation on one?” If the mortgage company’s client said yes, then the mortgage company would make an introduction to the real estate agent.
Here are some possible professionals that you could build a strategic partnerships with:
- Real estate agents in other markets.
- Mortgage brokers and lenders.
- Those in the Trades business, such as roofers, builders, architects, HVAC, flooring, etc.
- Property management companies.
4. Share a “closing photo” on your Instagram and Facebook Page every time you help someone sell or buy a house
Another great way to increase your following is to continuously ask your clients to send you photos from their closing so that you can post it on Facebook and Instagram. Make sure you have their permission to share the photo. Once you receive the photo, and tag everyone involved in the process – meaning the mortgage officer, the home inspector, insurance agent, title representative, etc, add a caption with a call-to-action to it.
For example – “So excited for the Smith Family and their purchase of an amazing new home! Thinking of buying a new home yourself? Fill out an application at…” That way, your chances of someone sharing the photo are much higher, and you establish credibility!
5. Create a content strategy for your social media channels
According to AdWeek, Millennials now make up 66% of the market for first-time homebuyers, and 99% of those looking for homes use the internet to research properties. Utilizing social sites like Facebook, Instagram, and LinkedIn is a great way to build your sphere of influence.
However – that being said – simply posting new listings, and open house invites on your social media channels is not the way to appeal to your audience. Creating a content strategy your social media page may seem like a daunting task, but once you get in a rhythm, it becomes easy and your results are apparent.
Below are some content ideas to help you improve your social media presence.
- Choose your Recurring Topics:There are so many topics that agents can consistently share with clients. From home renovation tips, to housing reports, and even new businesses popping up in your area. Identify four or more topics that you think your clients would find value in and make a plan to post them regularly.
- Identify the Influencers in Each Topic Category: Twitter offers a feature where you can create private lists so you can group together influencers. This is something we utilize often so that we can keep any on the people who are posting the most interesting content on the topics we’ve identified. For real estate news, we recommend following Realtor.com, MSN Real Estate, Inman News, and HGTV.
- Start Making Community Videos: Is there a cool new restaurant opening up in your City? Or even a local event that you think is worth sharing? Let your sphere of contacts know about all the fun and exciting events happening in your area! Make sure to follow all the local news channels, papers, and bloggers to keep your finger on the pulse, and know what’s worth sharing!
- Keep an Eye on Industry Stats: Find a reputable source that reports the monthly housing report for your city and share that information with your social fans. We recommend pulling a few of your favorite facts from the reports and utilizing each in a separate post to get more mileage out of the piece. You can even use a tool like Canva, that can help you create images with ease, that highlight these facts in a clean and sophisticated way. Don’t forget to tag your source when doing so!
- Be Creative with Messenger Applications: We’ve explained how you can build rapport with your LinkedIn connections by sharing videos. You can also do the same thing with Facebook Messenger! Send videos through the Facebook Messenger app to invite your contacts to like your business page, meet for coffee, or anything else! They’ll be so surprised to see you in video that they’ll surely be more engaged!